Italian fashion brand Prada has openly admitted the cultural roots of a new shoe design following backlash over its similarity to traditional Indian shoes. This recognition arises as discussions intensify in the fashion sector about the need to value non-Western inspirations and honor cultural heritage in design.
The debate was ignited after Prada introduced a new design of slip-on footwear that bore a strong resemblance to the traditional Indian jutti—a handmade leather shoe recognized for its curved tip and detailed embroidery, prevalent in many parts of India. Although the luxury brand did not initially acknowledge any cultural sources, fashion critics and individuals on social media rapidly noted the noticeable likenesses, leading to claims of cultural appropriation.
Critics pointed out that in promoting the shoes without acknowledging their roots, Prada failed to honor the cultural and craftsmanship heritage associated with a design profoundly meaningful to South Asian communities. Numerous voices stressed that these actions contribute to a recurring trend where global fashion brands adopt elements from non-Western traditions without adequately recognizing or compensating the cultures they borrow from.
In response to the backlash, Prada released a statement acknowledging that the design drew inspiration from traditional Indian footwear and expressed appreciation for the craftsmanship that influenced the collection. The brand also reiterated its commitment to respecting global cultures and working toward greater inclusivity and awareness in its creative process.
This move by Prada is part of a broader reckoning in the luxury fashion industry, where discussions around cultural representation, appropriation, and inclusivity have taken center stage. Consumers today are increasingly vocal about holding brands accountable—not just for the aesthetic choices they make, but for how those choices engage with and reflect diverse cultural narratives.
Traditional Indian juttis are more than just fashion items; they are a symbol of regional identity and artisanal excellence, with many handcrafted by skilled artisans using methods passed down through generations. Historically, juttis have been worn by both men and women, often for formal occasions, religious events, or everyday wear. Their construction typically involves leather or textile bases, hand embroidery, beadwork, and vibrant colors—all hallmarks of Indian craftsmanship.
In the past few years, there has been an increasing worldwide recognition of traditional Indian designs, influenced partially by diasporic impact, cultural interactions, and a rising interest in eco-friendly fashion methods. Nonetheless, this heightened awareness has raised worries about the distinction between appreciation and appropriation. When international brands embrace these styles without giving credit, it not only obliterates the history behind these designs but also sidelines the communities and artisans who keep them alive.
Prada’s response to the criticism may signal a shift toward more responsible engagement with global design traditions. While acknowledging the oversight, the brand has also hinted at possible collaborations with artisans from the regions that inspire their collections. Such partnerships—if implemented meaningfully—could create pathways for recognition, economic support, and the preservation of traditional craft.
Industry experts note that while inspiration is a natural part of fashion’s evolution, the context in which a design is adapted matters. Giving credit, telling the full story, and including the voices of those whose cultures inform a design are key to creating an ethical and respectful creative process. Brands that fail to do so risk alienating consumers and perpetuating long-standing inequities in how fashion’s cultural capital is distributed.
In the case of Prada, the company’s acknowledgment may help ease some of the criticism, but it also sets a precedent for how global fashion houses should approach cross-cultural design going forward. Consumers are now more informed and engaged, and there is increasing demand for transparency not only in sourcing materials but also in sourcing ideas.
Over the past few years, numerous fashion labels have encountered comparable criticism, leading certain ones to completely revise their creative and marketing approaches. A number of them have begun working hand-in-hand with artisans, whereas others have introduced advisory groups to guarantee cultural awareness. These various measures all indicate a shift towards a more inclusive future for fashion—one that treasures heritage just as much as it does creativity.
As fashion becomes increasingly global, discussions surrounding ownership, heritage, and recognition grow more complicated—and more crucial. The dialogue goes beyond mere aesthetics, incorporating economic fairness, intellectual rights, and communities’ entitlement to see themselves portrayed precisely and respectfully on a worldwide stage.
By acknowledging the Indian origins of its shoe designs, Prada has made an attempt—reactive as it may be—to align with these shifting values. It is uncertain if this moment will result in a sustained transformation in how the brand interacts with cultural influences, but it signifies a new phase in fashion’s continuous pursuit of increased accountability.
Ultimately, the future of design lies in collaboration, transparency, and respect. As the industry evolves, brands that embrace these principles are more likely to foster authentic connections with global audiences and build legacies rooted not just in style, but in cultural integrity.
